Season Programs
Let’s set the record straight, Hallmark invented every season. There, I said it. You’re welcome, for all the reasons to celebrate your friends and family and for the bonus guilt when you forget the card. Here are a couple of my favorite season collections from Studio Ink.
Roles: Creative Strategy, Art Direction
Studio Ink 2019 Mother’s Day Collection
We planned each of these cards to meet a specific consumer need, such as, “my mom is best friend,” and “our relationship is strained, but we are trying,” and “I want to acknowledge my mom friends.” The cards performed very well, indexing at nearly 300% to the previous year‘s collection and had a 95% sell-through.
Art and Writing © Hallmark Cards
Studio Ink 2019 Father’s Day Collection
We planned each of these cards to meet a specific consumer need, such as, “I want my husband to know how much he means to us,” and “I’m not good at saying what feel, but I want to let him know I care.” The cards sold nearly 3 times their sales to space in store and sold out online.
Art (Eric Brace) and Writing © Hallmark Cards
Studio Ink 2018 Target Exclusive Holiday Boxed Cards
In 2018, we won additional distribution in Target for our Studio Ink holiday boxed cards. All 10 skus had very high sell through and were the top-selling in dollars and units of the whole Hallmark boxed card offering.
Art and Writing © Hallmark Cards
