Life is Good Launch
A few years ago, Life is Good partnered with Hallmark on some co-branded product. I was lucky to be the Art Director for the launch and several replacement groups. We created several looks with Hallmark artists that could become signature looks for the new line. We also sourced art from Life is Good and translated it into card product working directly with their creative team. The line offered a new product option for loyal Life is Good fans and offered a new point-of-view for Hallmark’s consumers.
Role: Art Direction
Art and Writing © Hallmark Cards and Life is Good
