4 Million Cards!
Covid 19 turned the entire world upside down in the blink of an eye. Knowing what a nationwide lockdown would mean people would be isolating away from their extended support systems, Hallmark jumped into action to pull off a 1 Million Card Giveaway. Demand was so high, the program quickly that turned into 2 million cards, and then we followed up with an additional 2 million card Gratitude Pack for all our essential workers.
This cross-functional effort was a monumental success with the combined engagement numbers in the several billions. Not to mention, reinforcing our brand position as the leader in connecting people in meaningful ways.
Seeing the direct impact of the cards we make is something that I will never get over. Watch here to see one of the giveaway cards truly changing the course of 2 peoples’ lives.
Roles: Creative Strategy and Direction, Art Direction
Art and Writing © Hallmark Cards
2 Million Gratitude Cards:
Concepted and Art Directed 3 cards in a 1 day turnaround
Partnered with Crayola on branded card
Cards sold out in a day
Several billion social reach and engagement
Art and Writing © Hallmark Cards
2 Million Good Mail Cards:
Concepted and Art Directed 3 cards in a 1 day turnaround
Cards sold out in a day
Several hundred million social reach and engagement
Picked up by several news networks, like People.com
Art and Writing © Hallmark Cards