In August of 2014, Hallmark Cards launched Studio INK, a new line of products meant to fill a gap in their product portfolio. The art is young and distinctive, and the voice is unexpected. I helped name, concept, curate, art direct and socially promote the line on Instagram. It was a challenge close to my heart, creating product with artists I admire, for a new consumer that seeks out genuine products with a strong point of view and reason for being. I am truly proud of how the collections came together and the amazing artists that made it happen.
For these cards, I commissioned internal artists, sourced freelance artists and ran directed projects. All cards are 3"x5", use uncoated premium paper, have a designed envelope and an additional element such as foil, glitter, or emboss.
Art: © Hallmark Cards, Inc. Photos: © Rachel Sleeter