In addition to the Studio INK Collections, I also art direct a group of cards that are caption-based for easy shopping and offer a true alternative to traditional greeting cards. These cards continue the artist point of view from the collections, but offer more variety for the consumer.
For these cards, I commissioned internal artists, sourced and curated freelance artists and ran directed projects. All cards are 5" x 5", use premium uncoated paper, and offer a variety of processes such as attachments, foil, glitter, die cuts and emboss and come with a choice of designed envelopes.
Art: © Hallmark Cards, Inc. Photos: © Rachel Sleeter