Shoebox Cards is Hallmark's humor line and is the #2 nationally most recognized card brand after Hallmark. I Art Directed the line for 6 years, helping to plan and execute 1000's of cards every year. Here are several of my favorites.
For these cards, I set the design direction, commissioned internal artists, sourced freelance artists and ran directed projects.
Art: © Hallmark Cards, Inc. Photos: © Rachel Sleeter