A few years ago, Life is Good came to Hallmark to partner with us for some co-branded product. I was lucky enough to be the Art Director for the line for the launch and several replacement groups. We created several looks with Hallmark artists that could become signature looks for the new line. We also sourced art from Life is Good and translated into card product.
For these cards, I commissioned internal artists and ran directed projects. All cards are 5" x 5", use premium uncoated paper, and offer a variety of processes such as attachments, foil, glitter, die cuts and letterpress.
Art: © Hallmark Cards, Inc. Photos: © Rachel Sleeter